Tumi Madisha: I am my ancestor’s wildest dreams

Born and raised in the diamond-mining town of Cullinan, Keitumetse (Tumi) Madisha is a wife and mother to two amazing boys. She obtained her Diploma in Marketing in 1998 and later earned a certificate in Project Management.

Her career in media began in 2005 as a Junior Events Coordinator at Primedia Broadcasting. Since then, she has grabbed every opportunity that has came her way, including opportunities to attend management training and other courses. 

Today, Tumi is a highly-skilled Senior Events Implementer with experience in Project Management, Event Planning, Event Management and Key Strategic Partnerships. Her time at Primedia Broadcasting spans 16 years. Tumi is currently a Brand Implementation Supervisor for the company. Her journey has been nothing short of amazing, with a lot of growth and learning. 

Some of my notable achievements include receiving the Primedia Group CEO Award for Best Employee in 2018. In 2019, I was proud to be the runner up. That same year, I was nominated and selected to be an ambassador in Primedia Broadcasting’s Investors in People programme.

Aside from my day-to-day job, I am passionate about making a difference and spreading kindness. I love Travel and Fashion. It’s great to see how people express themselves through the art of fashion.

Q&A with Tumi

Tell us something about yourself that nobody knows? 
I have never tasted alcohol in my life! My energy is always on steroids, so people around me often assume I’ve been sipping on something potent. I just love to use that energy to have a positive impact on others. 

What tips can you share that have helped to shape your career? 
I believe in building trust with people and encouraging collaborative effort. It’s also important to stay hungry for opportunities to learn, take pride in everything you do, be willing to get your hands dirty, embrace change and be humble.

Best performance you have experienced
After 16 years in the industry, it’s difficult to name just one. What immediately comes to mind is the 46664 AIDS benefit concert in honour of Nelson Mandela in 2008 at Ellis Park Stadium and Celine Dion’s 2008 world tour that kicked off at the Coca-Cola Dome (just as she promised Mandela). I have to mention United We Shall Stand in 2010, which saw people take to the streets all over SA to support Bafana Bafana ahead of the 2010 Fifa World Cup. This project was my big break. I remember wrapping the team’s tour busses at 3am! Other favourites include the Global Citizens concerts at the iconic FNB Stadium and Katy Perry’s and Lionel Ritchie’s concerts. The list is endless. I am super grateful for that.

Advice you would give to your 18-year-old self in one sentence. 
It always seems impossible until it’s done, but one day the hard work will pay off.

Best advice you were given when you started out? 
The best advice given to me was from my mother, husband, and my late grandmother in 2005. They advised me to remain truthful to myself and others, never forget my values and principles, work hard, stay humble and treat people with respect. I remember this like it was yesterday! 

With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town? 
Cape Town is beyond beautiful! I love the sightseeing, the glorious sunsets, stunning beaches, and views from Table Mountain. Most of all, I love the rich history of Robben Island.

Connect with Tumi on LinkedIn

FAME Week Africa

FAME Week Africa

FWA Connect bringing the Film, Arts, Media and Entertainment sector together by providing creative industry professionals on the African continent with news, trends and in-depth articles.

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