Meet Thuthu Maqhosha AKA Tsquared! This female powerhouse is an artist manager, stage and road manager and a bookings agent for some of the top artists on the African continent.
With over 10 years of experience in the music industry, this talented entrepreneur has catapulted herself to the top of her game. Thuthu started as a stage manager in 2009 where she worked with the likes of Major League, Tortured Soul, and Ralph Gum. Since then, she has worked on many events such as Major League Gardens, Music is King and Africa is not a Jungle Tour with Black Coffee.
In 2012 she started working with DJ Euphonik as a bookings manager where she worked closely with DJ Fresh and many local artists. A few years later she joined the Soulistic Music team where she managed bookings for Black Coffee, Da Capo, Langa Mavuso, and Anatii and worked with international artists such as Davido, Swizz Beats, Delilah Montagu and Tom Misch.
Q&A with Thuthu
Tell us a bit about yourself and what your job entails on a daily basis.
My name is Thuthu aka Tsquared, I am the Director of T-Squared Productions, artist management and artist bookings agency based in Johannesburg. I am also a part-time stage manager and road manager. I consider myself a bubbly personality, I enjoy meeting new people and I think my industry allows my personality to flourish. My job entails me ensuring that my artist’s needs are well met, from the management of their careers to their bookings and pretty much meeting with different brands and clients that will further contribute to the success of their careers.
How did your journey in the industry begin?
My journey in the entertainment space started in 2009. I was a stage manager for MSP which allowed me access to working with some of the best artists such as Ralph Gum, Monique Bingham, Culoe De Song and Black Coffee. In 2012 I got my first opportunity working with an artist – I started as a booking manager DJ Euphonik.
What are some of your career highlights?
It has to be breaking into this male-dominated industry and leaving my mark, working alongside DJ Euphonik, working at Soulistic Music where I handled 9 artists by the likes of Black Coffee, Da Capo, Ms Cosmo, Anatii to mention a few and lastly, would have to be starting my own company.
What projects are you currently working on?
Currently working on making T-squared production a female powerhouse. I have also ventured in property investments. With things slowly coming back to normal I have also been doing stage management, recently worked on the YFM #Ynot launch and some projects that are in the pipelines that I cannot mention as yet
What do you think FAME Week Africa can offer the Pan-African Market?
I think it will give the Pan-African market an exclusive into the creative industry in South Africa which will help better narrate our stories and conversations in a continental context. We have amazing filmmakers, creators, artists and writers that make our stories so important to be told to the rest of the continent. FAME Week will grant us an opportunity to express what the South African art landscape looks and feels like and what the future is headed into.
What do you think the future of the creative industries look like for Africa?
I think the creative industry will focus on more niche markets and that the future will be digitised. After the pandemic people have found ways to create online and find what they specifically would like to see hence the niche markets becoming more popular.
What is the best piece of advice you can offer someone wanting to get into the industry?
Patience and hard work. I think this industry requires a lot of hard work and patience, it’s not easy moving from level 1 to 10 so I suggest that if you are capable of being proactive you do so and let your work speak for itself as we also rely on a lot on referrals. The industry requires long hours and can be all work and no play i.e., missing family gatherings because you are working on Christmas or missing so there is also a lot of sacrifices you will have to make along the way. It also requires dedication and passion to whatever your craft is so being patient will help you navigate through different environments.
With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town?
Geesh what’s not to love? I love that Cape Town is so cool! The fashion, the people, the calmness it brings and overall the sunsets! Cape Town is the perfect place to host because it has a completely different vibe and the people are amazing!
Read more Behind the Scenes here