After graduating with a Bachelor’s Degree in Brand Building and Management at Vega College, South Africa, Tamaryn Nicholson has gained great experience in the entertainment and lifestyle industry by working for Dionne Mudie at The Publicity Workshop, among other promotors and publicists. Tamaryn’s work at The Publicity Workshop enabled her to work on big campaigns for very well-known brands such as Big Concerts, Nomination Italy, Thomas Sabo, and Hot 91.9fm, just to name a few.
Her other experience includes Global Citizen, Ultra Music South Africa, Oppi Koppi, and Parklife. Tamaryn specialises in Public Relations, Brand Management, Media Placement, Event Production, Social Media and Digital Marketing strategies, Event Management and Influencer/Ambassador Campaign Management. Tamaryn is all about results, vision, and obtaining the exposure you desire. She believes PR and Brand Campaigns should not be done in a traditional; “Spray and Pray” approach and that each campaign should be strategised with vision and intention. She has built a great network while gaining her experience in the industry and nurtures these media and industry relationships
- How did your journey in the industry begin?
I finished school at a music school when I was 17, from there I immediately went to intern at Universal Music Group. From there, alongside my studies I interned and networked my way up the ladder to work with the best in the industry including Melissa Conradie, Dionne Mudie, Big Concerts and Mushroom Productions gaining the best experience the music and live entertainment industry has to offer.
2. What projects are you currently working on?
Currently I am working with FAME Week Africa, all the Big Concerts live events that are FINALLY returning and my own music release – coming out in July. Super exciting stuff that fills my whole soul!
3. What are some of your career highlights?
I have been blessed with some of the best experiences and opportunities which I am so grateful for. However, I would say my biggest highlights so far are managing the speakers compound at Global Citizen working with the likes of Oprah Winfrey, Eddy Vedder, and all the speakers at the 2018 event. ULTRA, Katy Perry, Ed Sheeran and Justin Bieber are also massive highlights.
4. What and who inspires you?
I am always trying to draw inspiration from the people around me. The artists I work with inspire me and the powerhouses in the industry inspire me. There is no one specific person – Social media and my friends expose me to the greatest of souls that inspire me.
5. What do you think FAME Week Africa can offer the Pan-African Market?
Collaboration! Bringing people together to meet and create opportunities amongst themselves. Whether it be artistically or business-wise. The collaborations will allow our industries to go forth and multiply ;).
6. What tips can you give an artist who wants to build a reputation and a career that is going to keep them relevant in the industry?
I would say to follow your passion and ensure you are doing it for the right reasons. Being an artist is a long journey that can be tiring – passion (I believe) is the key ingredient to staying on the journey for the long haul – ego as your driver can only get you so far and it’s a risky path to take.
Over and above this, ensure you build a brand with a product that not only you are passionate about with a unique purpose. Mine is that I make music that is emotive and tells a message based on something I have gone through so that it can be relatable – which is what music has been for me.
Ensure that your brand’s movements are aligned. Get a good radio plugger and publicist with the understanding that they can’t guarantee radio play or publicity but that they will do their best.
Most importantly NETWORK, NETWORK, NETWORK. Your brand is your reputation – make sure you have a great work ethic, that you are reliable, and don’t burn bridges but empower yourself with boundaries.
7. What is your favourite thing about Africa?
How rich in vibrancy and culture we are with a golden thread that is so prominent across the continent.
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