Lyall Ramsden’s career development is based on a sound knowledge of the entertainment industry over the last 17 years, combined with a solid foundation in live entertainment, musical theatre, producing, broadcast and media.
He’s a visionary and well versed with aspects such as production, strategic planning, networking, creative development, sponsorship, new business development and driving industry growth.
He is the Founder and Producer of Phly Media Pty Ltd, specialising in the creative development and producing of live entertainment and broadcast properties. He continues to form relationships with key stakeholders to bring audiences together who wish to discover and participate in new, unrecorded experiences – experiences that cannot be downloaded at home.
In 2018 he founded Theatre in the Park, a 200 pax theatre in Delta Park that plays host to some of South Africa’s top performers.
The demand for live performances is steadily increasing because live entertainment satisfies a fundamental human need for shared, unique, live entertainment experiences.
Q&A with Lyall
How did you start in the industry?
I started off in the industry as a musical theatre performer in 2004. I went on to tour with a few shows – my career highlight being Disney’s The Lion King in South Africa and parts of Asia. I had always had a calling to become a creative entrepreneur and on my return to South Africa in 2011, I decided to focus on creating original experiences which then led me to start my own production company. It’s been an interesting and fulfilling journey.
What does your typical work day look like?
Working for oneself makes all the difference. I kickstart my day with meditation and exercise – I have practiced meditation for the past 5 and a half years which has had a significantly positive impact on my life. It has also kept me going through times of uncertainty in our industry. My days are spent working from coffee shops or home. I will often break my day up into periods of “me time” (this includes quiet time, day dreaming new ideas and occasional naps). This is so important! Schedule it into your diary and thank me later!
What do you think FAME Week Africa can offer the Pan-African Market?
This is an industry that has been destroyed by the pandemic, so how do you see our industry coming together through an event like this? Firstly, thank you to the team behind this incredible initiative! If ever there was a time to come together and collaborate, this is it! I have attended and paid witness to the success of entertainment expos abroad and strongly feel the need for the likes of FAME Week Africa. It will certainly assist in putting the creative industry back on the map from the post pandemic scars in a sector that was already facing its challenges locally. Forming fruitful connections between private sectors and Creative Entrepreneurs is a win-win. I look forward to the opportunities FAME Week Africa will create.
What do you think the future of the creative industries look like?
Most importantly, we are going to need to be patient. It’s going to be challenging but most certainly very bright.
With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town?
I stick with the slogan “a world class city”. Having relocated to the Cape recently, there’s a creative energy in this city that I love! It’s incomparable.