Luke Sharland – SAFTA winning, Multimedia Producer

Luke Sharland is a highly ambitious and passionate producer specialising in multimedia content creation, with experience managing a multitude of projects from conceptualisation through to distribution.

Q & A with Luke Sharland

How did you start in the industry?

My start in the industry began when I produced the Short Film “The Suit” in 2015 starring Dr John Kani and Son Atandwa Kani. Written and Directed by the talented Jared Coetsee.

What does your typical work day on set look like?

Every set I work on is different. It depends on the type of production we are shooting. But regardless, we try make our set experiences fun and a pleasure to be on. We try to create an environment where ego’s are left at the door and we are a team and together we can get the job done.

What do you think the future of the creative industries look like?

I think the world is definitely being shaped by technology, artificial intelligence and new machinery. I think the creative industry plays a crucial role in maintaining an emotional/human connection to each other by telling stories and creating content that resonate with the soul, something that AI would not be able to do. The role of the creative industry will also be one to solve problems in unique / creative ways.

What would you like to see FAME Week Africa offering in terms of masterclasses and industry discussions?

The world has changed due to the pandemic and they way in which we pitch content has changed to being online and remote. I would like to see discussions or a panel speak about adapting to this new way of selling/pitching and get some tips from top industry members on how to successfully master the art of the “ Zoom/Meets pitch. “

What are some of your career highlights?

Winning a SAFTA was definitely a highlight of mine. It was great that our team was recognised for the heart work that we had put in.

What projects are you currently working on?

Currently we are in development for 1 Feature film as well as a Tv Series. Both hoping to be produced locally.

What is the best piece of advice you can offer someone wanting to get into the industry?

Stay humble and always be open to learn.

With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town?

Cape Town to me is the most beautiful city on earth. There is not just one thing I love about the
mother city. I love it all.

Read more Behind the Scenes here.

FAME Week Africa

FAME Week Africa

FWA Connect bringing the Film, Arts, Media and Entertainment sector together by providing creative industry professionals on the African continent with news, trends and in-depth articles.

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