Multi-award winning Louise Carver has been a consistent presence on the South African Top 40 since 1996, debuting with the single “It Don’t Matter”, which reached No. 1 across South African regional and national radio. Carver’s singles “Warrior” (2010) & “Days Go By Pascal & Pearce Remix” (2012) were both nationwide radio smashes.
Louise Carver starts her ‘Take my Hand’ Tour this April.
Q & A with Louise Carver
How do you feel about going on tour again?
I am literally counting down the days till we start the tour. I love driving and exploring our stunning country and then getting to do what I love. Simz Kulla from the band, The Muffinz, is coming with me and we have very similar personalities, which makes for a good traveling companion.
What city are you most looking forward to performing in?
That’s a very tough question, because sometimes it’s about the city and sometimes it’s about the venue. For example, Atterbury Theatre in Pretoria is one of SA’s top venues for purity of sound, but being in Mpumalanga and visiting Kruger National Park is heaven! I can’t wait to show Simz the Garden Route, because he has never seen it, so Plett and Knysna and PE will be fun. Cape Town always stirs up a lot of emotions for me, because I grew up there…tricky question!
What is your favourite thing about going on tour?
The feeling of freedom, connecting emotionally with people through music and seeing new things. I love the adventure of it all.
What is your best career highlight so far?
It will always be meeting the great Nelson Mandela. It was a dream of mine and it actually happened. I had tears coming down my face and my body was shaking. He was so kind and all that you would imagine this incredible soul to be.
If you could give some advice to someone starting their career journey, what would it be?
Have fingers in different pies and understand that your music life has highs and lows. By having other things going on in your life, the lows won’t be so devastating.
How did your career in the industry begin?
I had been writing my own songs since eleven and tried to start a band at fifteen. The bass player’s father had a small independent label. On the first day I pitched up for a rehearsal, he started working with me to craft the songs I had already written. That same year, he signed me to the label and two years later we released ‘It Don’t Matter.’
How do you think we can grow the creative industry and bring African content to the world?
Social media, YouTube and TikTok have really helped a lot of African artists reach different countries and fans. There has been a massive power shift from labels and traditional media to these other platforms, which is great. The problem is that there is so much content out there that your music can get very lost. It’s like winning the lottery if your song gets picked up by TikTok and then trends.
I honestly don’t know how to grow an industry other than with financial support from publishing collection agencies and other music agencies within South Africa and other countries around the world. We also need schools developed for young people showing incredible talent in the arts and for scholarships to be offered to them. This is done in the UK and the US and other countries worldwide. South Africa does have the money to do this once we can get a handle on nepotism and corruption.
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