Lisa Loeb, exclusive booking agent

Lisa has been involved in the Entertainment Industry for 4 decades. Starting off as a booking agent in 1981 and working her way through a variety of industry careers that presented opportunities such as tour manager for Johnny Clegg’s “Clegg Downunder Tour” and
production manager for Lira’s national tour.

In 2019 Lisa took over the exclusive Management of industry darling Judith Sephuma who released her new album Power of Dreams in May 2019 and ended off December 2019 by road managing various events for Lira, which saw them perform at Sun Arena, Soweto, Durban, Polokwane, Mahikeng and Hartebeespoort.

Lisa continually focuses on building About Entertainment’s profile and supplies entertainers for corporate and Government events as well as festivals both nationally and internationally.

Q&A with Lisa Loeb

How did you start in the industry?   

I’ve been in the entertainment industry since the 80’s working as a production secretary, then a theatrical agent, a casting director and eventually moved into the music industry as an exclusive booking agent to Mahlathini and the Mahotella Queens.

What does your typical workday look like? 

My day is spent glued to technology! Brainstorming on briefs, consulting on entertainment, quoting, negotiating, contracting, diary management, coordinating interviews, zoom meetings, booking studios, dealing with publishers, record labels, digital rights licensing agencies to obtain digital clearance, working on influencer campaigns etc etc

What do you think FAME Week Africa can offer the Pan-African Market? This is an industry that has been destroyed by the pandemic, so how do you see our industry coming together through an event like this?  

FAME Week Africa is a great networking opportunity offering artists the opportunity to collaborate across genres and borders. Many colabs take place virtually so despite borders being closed, due to streaming and social platforms, many great colabs can still take place.

What do you think the future of the creative industries look like? 

I would love to say that we will soon go back to massive live events but we have had to learn to deal with setback after setback during the pandemic, so I would have to say we have to be able to create content for virtual and hybrid events going forward.

With FWA being hosted in the Mother City, what do you love about Cape Town? 

I adore Cape Town, being the city of my birth. I love the beauty of the beaches, the stunning walks, the vibrancy of the people, the creative energy, and of course the majestic mountain towering over the city.

How did your journey in the industry begin? 

Being in the right place at the right time, and when I was offered an opportunity to get into the industry, I didn’t worry for a second about what I don’t know but just said yesssss

What are some of your career highlights? 

Co-producing the Cricket World Cup roadshow, Winning the pitch as the entertainment supplier nationally for the hospitality marquees for the 2010 FIFA World Cup, attending the BET Awards in Los Angeles with Yvonne Chaka Chaka, being selected to represent the entertainment industry, and sponsored by the Services Seta, to study towards a Post Graduate Diploma in Management Practice: Event Management, through the University of Cape Town’s Graduate School of Business. Graduated at UCT in June 2009

What projects are you currently working on? 

A few corporate and public shows

What is the best piece of advice you can offer someone wanting to get into the industry? Be brave, take calculated risks, offer to job shadow to gain experience if need be, don’t be scared to reach out and offer your services as you never know who may need them. Sell yourself with confidence. Don’t be afraid to ask questions. Work hard, rather under promise and overdeliver.

More Behind the Scene interviews here

FAME Week Africa

FAME Week Africa

FWA Connect bringing the Film, Arts, Media and Entertainment sector together by providing creative industry professionals on the African continent with news, trends and in-depth articles.

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