Lee Cole: Timing is everything

Lee Cole, one of 2020’s artists to watch is captivating the Global pop music scene with his raw powerhouse vocals and honest portrayal of matters of the heart. Lee’s stirring songs and dynamic voice put him in the same league as Lewis Capaldi and James Bay.

Lee Cole started gaining traction with the release of “I Don’t Wanna Wait”, a heartbreak song that he wrote after a relationship gone wrong. He shot the video for the song at a New Jersey train station. A few months later the track landed on over 14000 playlists to date while clocking more than 400k streams. It also featured on Apple Music’s International ‘Heartbreak Pop’ playlist and a number of Spotify’s editorial playlists including ‘South Africa’s Viral 50’. The song also peaked at number 5 on South African Radio’s Top 40.

All this traction eventually saw Lee Cole being invited to perform at the Unlock festival UK (an event organised by the Prince’s Trust) alongside some of the worlds brightest and emerging stars.

Still riding the wave of success of “I Don’t Wanna Wait”, the Johannesburg singer-songwriter then released “Pink Dragons”, a sunny ode to a relationship worth saving. The track landed on Spotify’s “ New Music Friday”, Apple Music’s “New Music Daily” while popping up in the top 50 most Shazamed songs in South Africa and iTunes Charts while peaking at Number 3 on South African radio’s Top 40.

April 14th, 2021, saw the release of his first single of the year “Honey, Let Me In”: a bright piano/guitar driven track that romanticizes when two people burn for each other. It swings to the persuasion for one to be let in.

Q&A with Lee Cole

Tell us something about yourself that nobody knows.
I have epilepsy. A bit dark I know, but not many people know that.

What tips can you share that have helped to shape your career?
The best tip I could possibly share is that persistence is key. Most people make it in life not out of pure talent but persistence and hard work over time.

Your career highlight.
Best gig to date would probably have to have been in New York at a competition I entered a few years back. The crowd just sang along with me and it was incredible!

Advice you would give to your 18 year old self in one sentence?
Timing is everything.

Best advice you were given when you started out.
Best advice I was given was to just stick to my vision. Things will fail and you’ll go through periods in your career where it feels like nothing is working but piece by piece if you stick to your vision – it’ll come to light,

With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town?
I love Cape Town most for the scenery and chilled atmosphere. It always puts me at ease.

Follow Lee Cole on Instagram.

FAME Week Africa

FAME Week Africa

FWA Connect bringing the Film, Arts, Media and Entertainment sector together by providing creative industry professionals on the African continent with news, trends and in-depth articles.

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