Jimmy Muteba is the CEO of RebelinTown, a creative studio. He is also the creator and executive producer of the popular TV hit series The Coolest OG’s.
Jimmy is well known for the creation of Trace Music Stars, the world’s first music talent search competition where the public could enter simply by recording their song on a phone call. The show was licensed to TRACE, and rolled out across fourteen African countries, over three seasons, and also sold to France.
When this 39 year old industry creative and is not behind the camera, he is recording Urban and Afropop music or leading teams of coders creating apps.
Jimmy is also dad to a 5-year son who is his pride and joy.
Q & A with Jimmy Muteba
Tell us a bit about yourself and what your job entails on a daily basis.
I am the CEO of Rebelintown Productions. At Rebelintown we develop television formats and digital platforms that unlock the power in people’s thoughts. Our team is made up of the creative minds behind these projects. We receive inspiration from local communities as well as the friends and family that surround us. There are so many stories out there that people have not heard of and that is where we see the opportunities to create platforms for people to be heard in a fun and exciting manner.
How did your journey in the industry begin?
I was mentored by Olivier Laouchez the CEO of TRACE. This massive global brand is part of everyone s life today.
What are some of your career highlights?
It’s impossible not to mix family and career. My highlight is my son. No project can ever top the gift of life. My biggest project still.
What projects are you currently working on?
We are currently working on the second season of the South African edition of the Coolest OGs which is to air this year on SABC 2. Much has changed since the first season was produced during the height of the Covid pandemic. This year much is in store for our viewers as a whole lot of change is coming, more interactions as we will now see the grandparents with their grandkids all interacting and engaging with each other and the judges.
Our Global expansion with Banijay sees us very excited to be part of the zeitgeist as leaders in this revolution of African ideas and content. I was always enthused by big local production companies producing local versions of world-renowned formats like Masterchef, Survivor and Big Brother that had been created outside of Africa. Our moment has finally arrived and we can’t wait to see how our unique African concepts and formats will be adapted by our international counterparts. Banijay, in fact, represents those very same formats that have inspired me throughout my life.
We understand that the environment we operate in is constantly changing and so too are the demands of audiences worldwide. We believe that entertainment has the power to change lives and behaviors in order to bring meaningful and positive changes in our societies and our global family at large.
What do you think FAME Week Africa can offer the Pan-African Market?
This is a great opportunity for all creative minds in Africa to showcase their talents and show the world the talent of Africa. This will bring more empowerment and opportunities to the creatives that work so hard to gain recognition and support from the communities worldwide, therefore, giving more exposure to the film, arts, media and entertainment industries of Africa.
What do you think the future of the creative industries look like for Africa?
The future is bright. The creative industries in Africa are very much innovative and strive to become better day by day and growth is inevitable as we see more and more creatives are joining the scene. With the quality of our work becoming better and better, we are all in for one hell of a surprise that’s for sure.
What is the best piece of advice you can offer someone wanting to get into the industry?
Being in the creative industry is not easy, but that’s the thing, all great things came at the price of great minds, who are determined to produce excellence through hard work and innovation. My advice to someone wanting to enter this industry is to keep pushing and move forward in the direction of your aspirations. Always take your work seriously so that others may see the value that you see as a creative, and lastly, never give up on what you believe in. This will benefit not only you, but millions of people worldwide.
Read more Behind the Scenes here