Frya, is a singer-songwriter from Harare in Zimbabwe. Third out of five children. Raised by both parents and the third child of five, her father spent majority of her childhood in Europe and Sudan which she travelled to often. In 2017 she moved to South Africa to complete her accounting degree.
“My mother was the happiest when she sang in the house before she passed” she mentions as her biggest inspiration followed by other greats like Amy Winehouse, Nina Simon, Adele, Rihanna and Jhene Aiko. Frya began singing in church and has entered and won a lot of talent shows growing up.
The name FRYA came from reading a lot of books about Norse Mythology as a child. The Goddess Freya stood out as she loved music, fought for what she loved, was called in on matters of love and when she cried her tears turned to gold. When choosing a name she needed one that represented the woman she had become which is heard through her music tackling love, bold expressions of sexuality, resilience and free expression.
Her career was launched after posting a cover of an Adele song on Instagram when the Executive Producer for the SABC 1 show titled Side Dish reached out and asked her to write and record the title track for the show. This was followed by the release of her debut EP ‘Dots’.
Q&A with Frya
How did your career in the industry begin?
I started out posting covers of famous songs on Instagram and I caught the eye of a SABC1 producer and he asked me to work on music for a new show that was coming out. I wrote the song and they ended up using it as their theme song for the show. After that happened I decided to put out an E.P in 2019 and people resonated with how I wrote my music and a lot more television and movie music projects started flowing to me. Now I am about to release my first full body of work and excited about what’s to come
What is the best piece of advice you ever received?
Stay close to God.
Tell us something about yourself that nobody knows.
Haha, my mother used to make me do pageants as a child. That was her way of teaching me confidence
What is your biggest career highlight so far?
Having half my album in S2 of Netflix’s second original African series Blood & Water and doing the theme song for the show. Having such a big platform believe in my sound has been such a humbling experience.
Also just being in rooms with incredible creatives from designers, writers, producers, artists I have always looked up to.
What projects are you currently working on?
My priority now is my debut album Balance which came out on Friday, 4 February. Telling the stories visually, experiencing the music with a live audience, connecting more with people.
How do you think we can grow the creative industry and bring African content to the world?
Collaboration, I think the more we connect with other creatives from different countries, with different experiences the more powerful and impactful the movement is. The world has already started catching on which has been great to see.
Things she has since gone on to do:
▪ Theme song for Netflix hit show “Blood and Water”
▪ Theme song for SABC3 series Kingdom
▪ Soundtracks for Lockdown
▪ Soundtrack for The River
▪ Cov-aid musician panel in conjunction with Doctors without borders
▪ Virtual concert for doctors without borders
▪ Part of the panel for AU women empowerment summit
▪ Music panel for The Lonely Road foundation outreach program
▪ Soundtracks for Jiva on Netflix
▪ Dots in June 2019,
▪ Kure remix (over 500000views on YouTube)
o Phenomenal women
o Hot new tracks
Instagram – @fryamusic
Twitter – @fryamusic
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