I’m not crying, you are! Disney has just released its 2021 Christmas Advert “Stepdad” and it features the incredibly talented Loyiso!!!!
Johannesburg, South Africa (03 November 2021) – Disney has today released a magical new festive advert to mark the start of the Holiday season. “The Stepdad” is a three-minute animated tale about family togetherness and the power of storytelling.
A sequel to last year’s ‘Lola’, which celebrated festive traditions passed down through generations, the short film premieres on Wednesday 3rd November 2021, across TV and Digital plus Disney’s own channels in 45 countries across Europe, Africa, North America, South America and Asia. It forms part of Disney’s festive retail campaign, ‘From Our Family To Yours’ that hits retailers nationwide this month.
Following Disney’s 2020 debut consumer products Christmas advert, which secured more than 106 million views, this year’s instalment features a grown-up Nicole, the granddaughter from ‘Lola’, and her two children Max and Ella, as new stepdad Mike moves into their family home.
At the heart of the story is a very special storybook – a precious item belonging to son Max from his birth father. The book celebrates how the power of storytelling can deepen family bonds, and the magic that reading together creates as stories from Disney and Pixar lift off from the pages igniting the family’s shared imagination and wonder.
Viewers will see the family navigate an emotive journey as they enjoy combining existing festive traditions with new ones in the run up to Christmas.
Exclusively for the South African version, local singer/songwriting sensation Lloyiso performs an emotive rendition of original track ‘Love Runs Deeper’ – penned for the advert, which provides a musical narrative to the film through the eyes of Mike in lieu of any dialogue.