Dionne Domyan-Mudie has over 35 years of experience in high-profile entertainment, corporate, and lifestyle PR.
In addition, Dionne has managed some of the biggest events in SA, and is passionate about event management. Her long-term relationships with key clients are a testament to her ability to put the client`s needs first, focusing on achieving their goals cost-effectively.
Passionate and vivacious, Dionne will go to the ends of the earth for our clients. Her effervescence and endearing personality, make it almost impossible for the media to refuse her pitches.
Q & A with Dionne
Tell us a bit about yourself and what your job entails on a daily basis.
I am the owner of a PR firm, TPW Agency with over 30 years’ experience on all levels of traditional and digital media. Although no one day is the same, I spend the majority of my day in close consultation with my many clients, developing, strategising and implementing their PR objectives.
How did your journey in the industry begin?
After I matriculated, I studied public relations before starting my journey in the Music Industry. In 1997, I opened TPW Agency which has enjoyed many years of great clients and success stories.
What projects are you currently working on?
TPW are currently working on an array of projects: The exciting FAME Week Africa, live events for Big Concerts including Justin Bieber, Foreigner and David Gray, the ABBA Voyager Campaign for Hot 102.7FM. Current clients include RX Africa, Noble Resorts, Big Concerts, Access Bank, ProfitShare Partners, Hot 102.7FM.
What are some of your career highlights?
Too many highlights to mention, but definitely includes working closely with Tina Turner on her world tour, The Eagles tour in South Africa, Global Citizen and The Baby Rhino Organisation’s release of Seha the orphaned rhino this year.
What and who inspires you?
Strong women from all walks of life inspire me and we need to be more appreciative and supportive of each other. I am also a passionate animal rights supporter.
What do you think FAME Week Africa can offer the Pan-African Market?
Through our many partners, FWA can offer the pan-African market access to the global entertainment industry as well as assist in nurturing new talent in all spheres of the creative industry.
How do you think we can grow the creative industry and bring African content to the world?
By combining and harnessing our respective talents and focusing on presenting a unified African creative force.
What tips can you give an artist who wants to build a reputation and a career that is going to keep them relevant in the industry?
First and foremost, an artist must be passionate about their art and present it in a manner that conveys their self-belief. It is important to be authentic and particularly to be original. Only innovators succeed.
What is your favourite thing about Africa?
Africa is life, love, laughter – the African way.
Read more Behind the Scenes here