Vivian Chuene is a seasoned Brand & Communications Enthusiast with a proven track record of over 12 years of experience servicing brands and clients across Entertainment, Lifestyle and Corporate PR. She is a strategic thinker who studied Public Relations & Communications at the University of Johannesburg (Under Grad) and later Introduction to Copywriting for Brands and Brand Strategy at Vega School of Brand Leadership (Post Grad).
Vivian has been afforded the opportunity to work extensively with reputable brands across South Africa over the years (Castle Lite, Nestlé, Volvo Cars, Bonang Matheba Brand, CIROC Vodka, Johhny Walker, Lagavulin, MTN, Liberty Group, Absa Bank) creating favourable brand communication strategies, implementing, executing and writing creatively. Bringing brand solutions, managing crisis comms and ensuring that clients have a peaceful sleep at night.
Vivian also has radio experience, worked at SAFM for a limited amount of time assisting with content production and writing skills sharpened during my time as a reporter for the campus newspaper, and the UJ Observer.
Q & A with Vivian:
Tell us a bit about yourself and what your job entails on a daily basis:
I am a Content Partnerships Manager at TikTok, specifically looking after entertainment in South Africa. My typical day includes guiding and supporting both entertainment creators on the platform as well as entertainment partners – looking for and supporting great entertainment on the platform, training keen partners on the best uses of the platform and ultimately supporting their account growth.
How did your journey in the industry begin?
I have always been curious by nature. As a result, I initially wanted to study journalism but ended up studying PR & Communications at UJ. I worked at a PR agency as an intern and soon after that my love for music had me working at SoulCandi Records, managing a few artists. I moved to another record label where I managed artists and dabbled in events for four years.
Long story short, I went back to the agency for another six years and eventually decided I wasn’t enjoying it anymore. A friend of mine shared the TikTok role, I applied and got it. It was like God handed it to me with both hands.
What are some of your career highlights?
I really could write a book, but I enjoy being a part of projects that are impactful. I will say travelling, though. For as long as I’ve worked, I’ve been presented with opportunities that have allowed me to travel – to the USA, to Paris and of course locally.
What and who inspires you?
I draw inspiration from a lot of things, but I will say constantly wanting to do better and grow as a professional, keeps me both motivated and inspired.
What was your experience like at FAME Week Africa?
FAME Week was such an amazing experience for me. From day one of the opening night until the end. I learnt so much and had fun at the same time. The best for me are all the connections I was able to make – it truly is an amazing place to network.
What do you think FAME Week Africa can offer the Pan-African Market?
I think it is well on the way actually. There is so much to learn at FAME. I truly believe that offering more opportunities within Africa for people within the entertainment space would be a gamechanger.
What tips can you give someone starting in the industry who wants to build a reputation and a career that is sustainable and has longevity?
You have got to keep your eyes on the prize, FOCUS! The industry can easily suck you in. We’ve seen it happen to many, so it is quite important to stay focused and not be swayed.
What is your favourite thing about Africa?
The richness of culture, there is no place to be more African than Africa.
Read more Behind the Scenes here