Since joining RX Africa as senior digital marketing executive in 2017, Daniella Galante has been responsible for digital content creation and implementation on WTM Africa, Africa Travel Week and FAME Week Africa.
In March 2022 Daniella became the proud recipient of the 2022 UFI Next Generation Leadership (NGL) Grant. The NGL Grant is a talent acceleration programme which rewards young professionals in the exhibitions industry who have shown clear initiative in driving change and innovation.
Daniella’s passion for events started when she was at university organising all on-campus events, as part of the student body. With a Bachelor of Business Administration degree and an honours degree in BCOM Business Management from the University of South Africa in hand, she went on to do an internship at one of South Africa’s biggest youth radio stations, 5FM. Here she worked on music festivals and events around the country before moving into PR planning and organising product launches, red carpet events and activations for some of Africa’s biggest brands and high-profile personalities such as Pearl Thusi and Jessica Nkosi.
Q & A with Daniella:
Tell us a bit about yourself and what it is that you do
I am the Digital Marketing & Creative Manager for FAME Week Africa and have been working in exhibitions for 5 years. I work on all things digital for the travel, tourism and creative industries portfolio at RX Africa.
How did your journey in the industry begin?
My journey in the creative industry started when I joined the 5FM team in 2013 as an intern. I worked with the marketing team, on all the activations and events around the country. A year later I went to work for Euphonik Productions as a publicist and brand manager where I learned a lot about the music industry and what it takes to build a brand. I really enjoyed PR and the entertainment industry so I moved to a PR agency where I represented high-profile celebrities such as Pearl Thusi, Jessica Nkosi, Cara Frew and Nick Hamman and worked across many red carpet events.
What does Women’s month mean to you?
Women’s month is all about celebrating the accomplishments women have made in the industry and in history. It is about uplifting women around us. I have experienced what it is like to be surrounded by women who feel intimidated by each other, who feel threatened by each other and feel we need to change this narrative. We should be working together to uplift and encourage each other – let’s be allies, not competitors.
What women inspire you?
There are so many women who inspire me, that I wouldn’t be able to name them all. I have worked with so many amazing, inspiring women over the years and wouldn’t be who I am today without their guidance and encouragement.
What excites you the most about working on FAME Week Africa?
Being able to be a part of the team who wants to build the creative industry in Africa is the best part! We are bringing the world to Africa and showing the world that Africa has amazing content and talented creatives that the world needs to see.
Why do you feel an event and project like FAME Week Africa is important?
FAME Week Africa is shining a light on the creative industry in Africa – an industry that is highly underestimated. The creative industry has the potential to create so many jobs and contribute to the GDP. Once people realise the amount of talent we have in Africa we can start to become a global hub for content creators and distributors.
What advice would you give younger women who would like to follow a similar career path to you?
Just be yourself. I know it sounds cliché but it is something I strongly believe in. People love authentic, down-to-earth people that they can relate to. Say how you feel, be who you are and don’t be ashamed of where you come from. Follow your heart, knock on as many doors as you can and don’t take no for an answer – eventually someone will open a door.
They say Africa is next, in the world of the arts. Why do you think this is so?
Africa has so much untapped, uninfluenced, natural talent that the rest of the world hasn’t even seen. There is so much potential and the opportunities are endless.
Read more Behind the Scenes here