Apple Gule – born Aphelele Gule (27 years old) in Nhlangano Swaziland – has cemented himself in the soulful/pop scene in South Africa, with all of his latest singles always hitting the radio and streaming charts. With this newfound success, he has caught the eye of many producers in the house scene as well as legends Crazy White Boy and Kyle Watson with many others such as Da Capo, Black Coffee, Lemon & Herb, and Themba.
Apple is now a regular in the festival scene of South Africa, playing the world-renowned “Rocking the Daisies” and “Oppikoppi” festivals. With such a versatile voice and a versatile writing technique, Apple Gule’s music plays in many genre’s while still keeping the authenticity and uniqueness of his voice. Not shy to write for other artists too, he has lent a hand in some of South Africa’s biggest labels such as Sony Music Africa, Universal Music SA, Soul Candi and the list goes on.
Now signed with Sony Music Africa, Apple plans to take his music to the next level, releasing more music and playing at even bigger festivals with his sights also on the international market. His one promise is to put his home country of Swaziland on the map, showing that a kid from a small village can make it on the world stage.
Q&A with Apple
Tell us something about yourself that nobody knows?
I am a super nerd when it comes to the cosmos. I love space and the idea of space travel and all the mathematics involved in orbital flight and astronomy.
Advice you would give to your 18-year-old self in one sentence?
Stick to your guns, always follow your gut and what feels right, even if you know it’ll be hard, make the decision and live with it.
With FWA being hosted in the Mother City, what do you love about Cape Town?
I have had the pleasure of going there a few times. If you enjoy the beauty of the natural landscape, it offers some of the best views. I love the beauty of the hills as you leave the city and WINE FARMS!!! lol
How did your career in the industry begin?
I was actually singing the national anthem for the football varsity cup games a while ago. Andrew Cross from Soul Candi Records saw that. I was able to set a meeting up with him and Sergio Botelho at the time. I even sang in the meeting and they were impressed. The rest kinda all just fell into place.
What is your biggest career highlight so far?
That’s a tough one to be honest, but I think it was when I was able to perform at Ultra. I mean it’s rare to be a live singer and perform a whole set at Ultra and all my own music. That is quite wild and unheard of, that’s defo up there. It’s always just Dj’s so I am proud of that one. I still haven’t heard of someone else who has done that, in SA or abroad.
What projects are you currently working on?
I have a project that I have waiting in the midst, I am just working on completing it right and picking the first single off of it. Looking for the right partners for it too cause you know these projects are your babies and you don’t wanna just release for the sake of it, it all has to be done right.
How do you think we can grow the creative industry and bring African content to the world?
That’s a question we have been trying to answer for years now right? But I think it’s just about us not trying to appeal to the world but should be the other way around. If we stay unique and we just do what we do and give it to them, either they will like it or not. Because we are so unique and talented they will end up liking it as we have started to see in recent times. They didn’t try to appeal to Africa, we liked it cause it was good. We should do the same and it’ll work out as we see it’s starting to.
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