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Antoinette Reinecke: Process over product

Antoinette Reinecke’s philosophy is that photography is art. Through her work, she aims to create portraits that are not only meaningful but also artistic. Antoinette has been fortunate to work with celebrities and top creatives and her work has been featured in Top Billing, Nubian Bride, Khuluma, GQ  and several other publications.

In 2016, her portrait ‘Gogo’ won the National Nelson Mandela Competition, and in 2018, she was recognised by Admired in Africa (AIA). Antoinette is also part of the faculty at DPC where she teaches various photography courses and genres. DPC is led by AIA Grand Master Award winner Danie Bester and is one of South Africa’s top photography institutions.

Q&A with Antoinette

Tell us something about yourself that nobody knows? 
Most people probably don’t know that I can play double bass .

What tips can you share that have helped to shape your career? 
I feel that I still have so much to learn about life and photography but something that really helped me as an artist was the mantra “Process over product”.

Instead of being overly harsh and critical over every single thing we create, we should focus on the overall creative process. Don’t judge one photo, one song or one painting. Rather evaluate whether you are in the right process and moving towards the goal of what you ultimately want to achieve and create. Secondly, something I believe has truly shaped my career is the willingness to go out and create and try things. My ideas don’t always work out the way I planned but I learn something every time I try.

Photo: Antoinette Reinecke

Best shoot.
I have been fortunate to be part of several special projects and it is hard to narrow it down to one. But, shooting for the Ndlovu Youth Choir’s album last year was an absolute highlight for me. I was so honoured to meet them and to have the opportunity to capture their incredible spirit. I am a massive fan!

Advice you would give to your 18 year old self in one sentence. 
Perfectionism is not the same as striving to do/be your best.

Photo: Antoinette Reinecke

Best advice you were given when you started out? 
Experience beats talent just about every time. Put in the work, practice and be intentional about learning and growth.

With FAME Week Africa being hosted in the Mother City, what do you love about Cape Town? 
I love catching some great jazz performances when I visit Cape Town and the food is next level!

Photo: Antoinette Reinecke

Follow Antoinette on Instagram.
For more, visit her website.

FAME Week Africa

FAME Week Africa

FWA Connect bringing the Film, Arts, Media and Entertainment sector together by providing creative industry professionals on the African continent with news, trends and in-depth articles.

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