An extraordinary presence in the music industry for over 30 years, Antos Stella is the CEO of Content Connect Africa and is one of the most respected businesswomen to emerge from the industry.
Her artist relations have been one of her major strengths, enabling her to successfully bridge the gap between the creative and business worlds. Antos has been instrumental in some of the countries biggest international artist deals, an ambassador for the country internationally as well as a leading content aggregator focused specifically on the relationship between telecommunications and the digital distribution of local and international content. Antos and her team at Content Connect Africa are expanding the distribution of content to include not only music but mobile television and video content too.
Q&A with Content Connect Africa CEO, Antos Stella
Tell us a bit about yourself and what your job entails on a daily basis.
I have been in the music and entertainment business for 37 years and now am the CEO and a shareholder of Content Connect Africa which I like to call a hybrid digital content company. Every day is different in our business which keeps it exciting and keeps me young! We ultimately spend a lot of time with both our clients and our content creators brainstorming ideas and looking at marketing strategies to push revenue.
How did your journey in the industry begin?
I started out as a legal secretary at South Africa’s oldest record company Gallo, where I spent 20 awesome years working in different aspects of the music business, and was privileged enough to work and travel with some of South Africa’s legendary artists which include Lucky Dube, Miriam Makeba, Mahlathini and the Mahotella Queens etc.
What are some of your career highlights?
Working and touring with some of the artists I just mentioned, but also moving into the digital business in 2004 when I left Gallo to start my own company had to be a turning point and highlight of my career. Recently launching our own OTT and linear channels, Viva Nation TV and Viva Nation Music TV as well as doing a deal with Gallo Music Investments which saw the business transform into a 51% black owned business. Also a highlight of my career is being able to transfer my experience to a young team which I hope will succeed me in the next few years.
What projects are you currently working on?
We are working on multiple projects, but a stand out one for us is the integration of our OTT channel Viva Nation TV into MTN South Africa and setting up with our great team all the amazing new content releases for the festive season.
What do you think FAME Week Africa can offer the Pan-African Market?
A great networking opportunity for all content creators and businesses.
What do you think the future of the creative industries look like for Africa?
The future is Africa right! We have such a massive young market that are social and digital savvy and who have an amazing appetite for content across genres from music to podcasts to film.
What is the best piece of advice you can offer someone wanting to get into the industry?
Be the consumer, research and go to events specific to the industry you want to pursue a career in. Find mentors of Perseverance is key – someone out there wants to hear or see your content and also don’t listen to the negative noise.